Harinder Hari

Publications

105

Citations

H-Index

2021

Active since

Affiliations

Narsee Monjee Institute of Management Studies(Current)

Harinder Hari is an author at Narsee Monjee Institute of Management Studies specializing in interactive marketing, consumer engagement, and consumer research.

ORCID

Top concepts

BusinessMarketingManagementCommunicationUser ExperienceConsumer BehaviorConsumer ResearchDigital MarketingConsumer EngagementCustomer Satisfaction

Publications per year

2021–2024

Publications

Customer Brand Engagement through Chatbots on Bank Websites– Examining the Antecedents and Consequences

Harinder Hari, Radha Iyer, Brinda Sampat · International Journal of Human-Computer Interaction · 2021 · 90 citations

Customer Experience, Customer Satisfaction, Customer Brand Engagement +18

Exploring ethical frontiers of artificial intelligence in marketing

Harinder Hari, Arun Sharma, Sanjeev Verma et al. · Journal of Responsible Technology · 2024 · 15 citations · Full text

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