Concepedia

Sungha Jang

SJ

Statistics

Publications

4

Citations

136

H-Index

4

Active since

2018

Affiliations

Kansas State University(Current)

Korea University

Bond University

Auckland University of Technology

Sungha Jang is an author at Kansas State University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchTourismBrandingJournalismPersuasionPsychologyAdvertising

Publications per year

2018–2019

4

Publications

4

Mediation Analysis Revisited: Practical Suggestions for Addressing Common Deficiencies

Jungkeun Kim, Euejung Hwang, Megan Phillips et al. · Australasian Marketing Journal (AMJ) · 2018 · 63 citations · Full text

Behavioral Sciences, Mediation Analysis, Interpersonal Communication +14

Understanding Important Hotel Attributes from the Consumer Perspective over Time

Sungha Jang, Tian Liu, Ji Hye Kang et al. · Australasian Marketing Journal (AMJ) · 2018 · 52 citations · Full text

Customer Experience, Customer Satisfaction, Tourism Management +16

Advertising strategy and its effectiveness on consumer online search in a defaming product-harm crisis

Sungha Jang, Jin‐Soo Kim, Reo Song et al. · Asia Pacific Journal of Marketing and Logistics · 2018 · 11 citations

Digital Marketing, Targeted Advertising, Consumer Research +25

Response to regarding Mediation Analysis Revisited

Jungkeun Kim, Yuanyuan Cui, Sungha Jang et al. · Australasian Marketing Journal (AMJ) · 2019 · 10 citations

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