Concepedia

Author

Wan Rusni Binti Wan Ismail

Universiti Teknologi MARA

Also Known As

Wan Ismail, Wan Rusni Binti Wan Ismail

2

Publications

42

Citations

2

H-Index

15

Concepts

All Affiliations

Universiti Teknologi MARA
WR

About

Wan Rusni Binti Wan Ismail is an author at Universiti Teknologi MARA specializing in marketing strategy, visual culture, and brand equity.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

37

2

Management

1

1

37

3

Marketing

1

1

37

4

Brand Building

1

1

37

5

Brand Development

1

1

37

Wan Rusni Binti Wan Ismail

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1

Publications

37

Citations

1

H-Index

YearCitations

Halal Malaysia Logo or Brand: The Hidden Gap

Wan Rusni Binti Wan Ismail, Mohhidin Othman, Russly Abdul Rahman,

Procedia Economics and Finance

2016

37

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