Concepedia

Denghua Yuan

DY

4

Publications

398

Citations

4

H-Index

2013

Active since

Affiliations

Guangdong University of Foreign Studies(Current)

Northumbria University

Guangdong Baiyun University

Denghua Yuan is an author at Guangdong University of Foreign Studies specializing in business, management, and consumer behavior.

Top concepts

BusinessManagementMarketingConsumer BehaviorConsumer ResearchAdvertisingCommunicationBrand AwarenessBrand ManagementDigital Marketing

Publications per year

2013–2020

4

Publications

4

Linking perceived organizational support with employee work outcomes in a Chinese context: Organizational identification as a mediator

Yimo Shen, Todd Jackson, Cody Ding et al. · European Management Journal · 2013 · 137 citations

Employee Involvement, Work Attitude, Employee Attitude +12

Managing the product-harm crisis in the digital era: The role of consumer online brand community engagement

Denghua Yuan, Zhibin Lin, Raffaele Filieri et al. · Journal of Business Research · 2020 · 124 citations · Full text

Customer Satisfaction, Advertising, Digital Marketing +13

What drives consumer knowledge sharing in online travel communities?: Personal attributes or e-service factors?

Denghua Yuan, Zhibin Lin, Ran Zhuo · Computers in Human Behavior · 2016 · 98 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Research +16

Sorry seems to be the hardest word: consumer reactions to self-attributions by firms apologizing for a brand crisis

Denghua Yuan, Geng Cui, Lei Lai · Journal of Consumer Marketing · 2016 · 39 citations

Consumer Uncertainty, Consumer Study, Brand Strategy +23

Rows per page

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