Rebecca Liu

Using immersive technologies to explore the effects of congruent and incongruent contextual cues on context recall, product evaluation time, and preference and liking during consumer hedonic testing

Rebecca Liu, Mackenzie E. Hannum, Christopher T. Simons · Food Research International · 2018 · 44 citations

Behavioral Decision Making, Consumer Study, Consumer Research +16

Does experience matter? — A study of knowledge processes and uncertainty reduction in solution innovation

Rebecca Liu, Susan Hart · Industrial Marketing Management · 2011 · 41 citations

Knowledge Exchange, Technology, Innovative Approaches +13

Cooperation, competition and coopetition in innovation communities

Rebecca Liu · Prometheus · 2013 · 23 citations · Full text

Marketing, Coopetition, Management +15

The export additionality of innovation policy

Mark Freel, Rebecca Liu, Christian Rammer · Industrial and Corporate Change · 2018 · 18 citations

International Economics, Trade, Entrepreneurship +21

Management learning in business networks: The process and the effects

Rebecca Liu · Management Learning · 2014 · 16 citations

Business Intelligence, Knowledge Creation, Learning Network +20