Concepedia

Qiang Lu

QL

13

Publications

680

Citations

12

H-Index

2007

Active since

Affiliations

The University of Sydney(Current)

University of Technology Sydney

University of Toronto

Simon Fraser University

Qiang Lu is an author at The University of Sydney specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessConsumer ResearchEconomicsConsumer BehaviorInteractive MarketingMultichannel ManagementArtsTechnology

Publications per year

2007–2021

13

Publications

13

Coupons Versus Rebates

Qiang Lu, Sridhar Moorthy · Marketing Science · 2007 · 132 citations

Consumer Uncertainty, Key Difference, Consumer Research +18

Measuring Brand Value in an Equilibrium Framework

Avi Goldfarb, Qiang Lu, Sridhar Moorthy · Marketing Science · 2008 · 110 citations

Marketing, Equilibrium Profit, Brand Value +13

Group Affiliation and Entry Barriers: The Dark Side Of Business Groups In Emerging Markets

Chinmay Pattnaik, Qiang Lu, Ajai Gaur · Journal of Business Ethics · 2018 · 83 citations

Business Groups, Business, Organization Science +8

Big data-driven strategic orientation in international marketing

Shahriar Akter, Md Afnan Hossain, Qiang Lu et al. · International Marketing Review · 2021 · 65 citations

Marketing Analytics, Business Intelligence, International Marketing +20

Online versus bricks-and-mortar retailing: a comparison of price, assortment and delivery time

Zhaolin Li, Qiang Lu, Masoud Talebian · International Journal of Production Research · 2014 · 61 citations

Consumer Research, Market Design, Buying Behavior +19

Rows per page

1–5 of 13