Lin Wang

Electronic word-of-mouth and consumer purchase intentions in social e-commerce

Yang Zhao, Lin Wang, Huijie Tang et al. · Electronic Commerce Research and Applications · 2020 · 247 citations

Customer Satisfaction, Online Customer Behavior, Interactive Marketing +8

Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions

Lin Wang, Zhihua Wang, Xiaoying Wang et al. · Electronic Commerce Research and Applications · 2021 · 62 citations

Customer Satisfaction, Mobile Commerce, Digital Marketing +15

Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: the role of the characteristics of information source

Lin Wang, Zhihua Wang, Xiaoying Wang et al. · Asia Pacific Journal of Marketing and Logistics · 2021 · 57 citations

Reputation Management, Consumer Research, Social Influence +23

Influencing factors of livestream selling of fresh food based on a push-pull model: A two-stage approach combining structural equation modeling (SEM) and artificial neural network (ANN)

Lin Wang, Xia Li, Huiyu Zhu et al. · Expert Systems with Applications · 2022 · 47 citations

Food Marketing, Fresh Food, Interactive Marketing +10

The Relationship of Sustainability Communication on Social Media with Banking Consumers’ Loyalty through e-WOM

Gao Wei, Lin Wang, Yanxiong Wu et al. · Sustainability · 2021 · 29 citations · Full text

Customer Satisfaction, Digital Marketing, Online Communication +18