Concepedia

Zhihua Wang

ZW

2

Publications

119

Citations

2

H-Index

2021

Active since

Affiliations

Northeastern University(Current)

Zhihua Wang is an author at Northeastern University specializing in communication, interactive marketing, and management.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingArtsTrustDesignJournalismPersuasion

Publications per year

2021–2021

2

Publications

2

Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions

Lin Wang, Zhihua Wang, Xiaoying Wang et al. · Electronic Commerce Research and Applications · 2021 · 62 citations

Customer Satisfaction, Mobile Commerce, Digital Marketing +15

Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: the role of the characteristics of information source

Lin Wang, Zhihua Wang, Xiaoying Wang et al. · Asia Pacific Journal of Marketing and Logistics · 2021 · 57 citations

Reputation Management, Consumer Research, Social Influence +23

Rows per page

1–2 of 2