Concepedia

Xiaoying Wang

XW

Statistics

Publications

6

Citations

380

H-Index

6

Active since

2002

Affiliations

Beijing Foreign Studies University(Current)

Queen's University

Northeastern University

Xiaoying Wang is an author at Beijing Foreign Studies University specializing in interactive marketing, communication, and management.

Top concepts

MarketingManagementCommunicationConsumer ResearchInteractive MarketingArtsTrustDesignGradingBusiness

Publications per year

2002–2021

6

Publications

6

The Post-Communist Personality: The Spectre of China's Capitalist Market Reforms

Xiaoying Wang · The China Journal · 2002 · 100 citations

Economics, Chinese Politics, East Asian Studies +9

Explaining consumer implementation intentions in mobile shopping with SEM and fsQCA: Roles of visual and technical perceptions

Lin Wang, Zhihua Wang, Xiaoying Wang et al. · Electronic Commerce Research and Applications · 2021 · 62 citations

Customer Satisfaction, Mobile Commerce, Digital Marketing +15

Assessment purposes and procedures in ESL/EFL classrooms

Liying Cheng, W. Todd Rogers, Xiaoying Wang · Assessment & Evaluation in Higher Education · 2007 · 61 citations

Assessing word-of-mouth reputation of influencers on B2C live streaming platforms: the role of the characteristics of information source

Lin Wang, Zhihua Wang, Xiaoying Wang et al. · Asia Pacific Journal of Marketing and Logistics · 2021 · 57 citations

Reputation Management, Consumer Research, Social Influence +23

Grading, Feedback, and Reporting in ESL/EFL Classrooms

Liying Cheng, Xiaoying Wang · Language Assessment Quarterly · 2007 · 55 citations

Second Language Learning, Esl/efl Classrooms, Multilingualism +16

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