Concepedia

Huiyu Zhu

HZ

2

Publications

57

Citations

2

H-Index

2022

Active since

Affiliations

Northeastern University(Current)

Huiyu Zhu is an author at Northeastern University specializing in food marketing, interactive marketing, and business.

Top concepts

HealthBusinessMarketingManagementFood MarketingConsumer ResearchMarketing StrategyInteractive MarketingQuantitative Management

Publications per year

2022–2024

2

Publications

2

Influencing factors of livestream selling of fresh food based on a push-pull model: A two-stage approach combining structural equation modeling (SEM) and artificial neural network (ANN)

Lin Wang, Xia Li, Huiyu Zhu et al. · Expert Systems with Applications · 2022 · 47 citations

Food Marketing, Fresh Food, Interactive Marketing +10

Formation mechanism of user stickiness in live e-commerce: the hybrid PLS-SEM and ANN approach

Lin Wang, Huiyu Zhu, Xia Li et al. · Industrial Management & Data Systems · 2024 · 10 citations

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