Concepedia

Yuanfeng Cai

YC

Statistics

Publications

8

Citations

299

H-Index

8

Active since

2011

Affiliations

Xiamen University(Current)

Mahidol University

Yuanfeng Cai is an author at Xiamen University specializing in consumer behavior, management, and marketing.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchEngineeringCustomer SatisfactionCultureBusinessConsumer CulturePurchase Intention

Publications per year

2011–2022

8

Publications

8

Personal Values and Mall Shopping Behavior: The Mediating Role of Attitude and Intention among Chinese and Thai Consumers

Yuanfeng Cai, Randall Shannon · Australasian Marketing Journal (AMJ) · 2011 · 80 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +18

Design of power lithium battery management system based on digital twin

Hao Tang, Yichun Wu, Yuanfeng Cai et al. · Journal of Energy Storage · 2021 · 77 citations

Electric Battery, Electrical Engineering, Engineering +8

Personal values and mall shopping behaviour

Yuanfeng Cai, Randall Shannon · International Journal of Retail & Distribution Management · 2012 · 58 citations

Customer Satisfaction, Underlying Personal Values, Behavioral Decision Making +17

When Do Online Consumers Shop in an Offline Store: The Moderating Effects of Product Characteristics

Kathy Ning Shen, Yuanfeng Cai, Zhaoyang Guo · Journal of Marketing Channels · 2016 · 28 citations

Customer Satisfaction, Consumer Study, Moderating Effects +16

Exploring the antecedents of compulsive buying tendency among adolescents in China and Thailand: A consumer socialization perspective

Zhaoyang Guo, Yuanfeng Cai · AFRICAN JOURNAL OF BUSINESS MANAGEMENT · 2011 · 21 citations · Full text

Consumer Study, Consumer Research, Peer Relationship +18

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