Li Cheng

The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots: The Moderating Effect of the Robot’s Anthropomorphism

Hsien-Long Huang, Li Cheng, Pi‐Chuan Sun et al. · International Journal of Social Robotics · 2021 · 112 citations

Engineering, Psychology, Social Psychology +15

Virtual tourism atmospheres: The effects of pleasure, arousal, and dominance on the acceptance of virtual tourism

Li Cheng, Hsien-Long Huang · Journal of Hospitality and Tourism Management · 2022 · 105 citations

Management, Social Psychology, Tourism Management +12

Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: a structural equation modeling approach

Li Cheng, Ming‐Hua Chieng, Wei-Hua Chieng · Virtual Reality · 2014 · 100 citations

Computing, Educational Technology, User Experience Design +4

Effects of service robots' anthropomorphism on consumers' attribution toward and forgiveness of service failure

Li Cheng · Journal of Consumer Behaviour · 2022 · 74 citations

Business, Marketing, Psychology +12

Inclusive Higher Education for Students with Disabilities in China: What Do the University Teachers Think?

Yuexin Zhang, Sandra Rosén, Li Cheng et al. · Higher Education Studies · 2018 · 57 citations · Full text

Education, Higher Education, Teaching +16