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The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots: The Moderating Effect of the Robot’s Anthropomorphism

MarketingSocial IdentityPerceived Identity ThreatRealistic ThreatHuman Agent InteractionSocial BehaviorSocial PsychologySocially Assistive RobotSocial InfluenceSocial SciencesUser PerceptionNegative AttitudesAffect PerceptionSocial CognitionPsychologyHospitality Management