Hsien-Long Huang

Consumer attitude and purchase intention toward rooftop photovoltaic installation: The roles of personal trait, psychological benefit, and government incentives

Pi‐Chuan Sun, Hsueh-Mei Wang, Hsien-Long Huang et al. · Energy & Environment · 2018 · 139 citations

Business, Marketing, Marketing Management +17

The Effects of Perceived Identity Threat and Realistic Threat on the Negative Attitudes and Usage Intentions Toward Hotel Service Robots: The Moderating Effect of the Robot’s Anthropomorphism

Hsien-Long Huang, Li Cheng, Pi‐Chuan Sun et al. · International Journal of Social Robotics · 2021 · 112 citations

Engineering, Psychology, Social Psychology +15

Virtual tourism atmospheres: The effects of pleasure, arousal, and dominance on the acceptance of virtual tourism

Li Cheng, Hsien-Long Huang · Journal of Hospitality and Tourism Management · 2022 · 105 citations

Management, Social Psychology, Tourism Management +12

Continuance intention in running apps: the moderating effect of relationship norms

Li Cheng, Hsien-Long Huang, Ching-Chi Lai · International Journal of Sports Marketing and Sponsorship · 2021 · 31 citations

Business, Marketing, Marketing Management +15

Predicting intention of residential solar installation: The role of ecological lifestyle, consumer innovativeness, perceived benefit, government incentives, and solar product knowledge

Hsien-Long Huang, Li Cheng · Energy & Environment · 2022 · 30 citations

Business, Marketing, Consumer Behavior +16