Ming‐Hua Chieng

Statistics

Publications

Citations

556

H-Index

Active since

2006

Affiliations

National Yang Ming Chiao Tung University(Current)

Ming‐Hua Chieng is an author at National Yang Ming Chiao Tung University specializing in virtual reality, experiential brand associations, and presence in virtual environments.

Publications per year

2006–2014

Publications

Building consumer–brand relationship: A cross‐cultural experiential view

Pao‐Long Chang, Ming‐Hua Chieng · Psychology and Marketing · 2006 · 456 citations

Business, Marketing, Marketing Management +16

Measuring virtual experience in a three-dimensional virtual reality interactive simulator environment: a structural equation modeling approach

Li Cheng, Ming‐Hua Chieng, Wei-Hua Chieng · Virtual Reality · 2014 · 100 citations

Computing, Educational Technology, User Experience Design +4

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