Concepedia

Luyao Wang

LW

7

Publications

211

Citations

7

H-Index

2018

Active since

Affiliations

Wuhan University(Current)

Xi'an Jiaotong University

State Key Laboratory of Information Engineering in Surveying Mapping and Remote Sensing

Xi'an University of Architecture and Technology

Luyao Wang is an author at Wuhan University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorArtsBusinessEconomicsCommunicationSocial SciencesDigital Marketing

Publications per year

2018–2022

7

Publications

7

Site Selection of Retail Shops Based on Spatial Accessibility and Hybrid BP Neural Network

Luyao Wang, Hong Fan, Yankun Wang · ISPRS International Journal of Geo-Information · 2018 · 56 citations · Full text

Economics, Spatial Economics, Spatial Accessibility +14

Exploring Determinants of Consumers’ Platform Usage in “Double Eleven” Shopping Carnival in China: Cognition and Emotion from an Integrated Perspective

Xiaoyu Xu, Luyao Wang, Kai Zhao · Sustainability · 2020 · 46 citations · Full text

Consumer Uncertainty, Behavioral Decision Making, Digital Marketing +22

How text sentiment moderates the impact of motivational cues on crowdfunding campaigns

Xiang Yuan, Luyao Wang, Xicheng Yin et al. · Financial Innovation · 2021 · 28 citations · Full text

The Migration of Viewers in Gaming Streaming: The Perspective of a Push-Pull-Mooring Model

Xiaoyu Xu, Luyao Wang, Kai Zhao et al. · International Journal of Human-Computer Interaction · 2021 · 25 citations

Customer Satisfaction, Entertainment Marketing, Alternative Attractiveness +25

Privacy assurances and social sharing in social commerce: The mediating role of threat-coping appraisals

Luyao Wang, Hai-Hua Hu, Le Wang et al. · Journal of Retailing and Consumer Services · 2022 · 25 citations

Social Commerce, Social Psychology, Privacy Risk Assessment +18

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