Xicheng Yin

How Social Interaction Affects Purchase Intention in Social Commerce: A Cultural Perspective

Xicheng Yin, Hongwei Wang, Qiangwei Xia et al. · Sustainability · 2019 · 96 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Social Commerce +24

Attention marketing in fragmented entertainment: How advertising embedding influences purchase decision in short-form video apps

Xicheng Yin, Jing Li, Hongyun Si et al. · Journal of Retailing and Consumer Services · 2023 · 72 citations

Entertainment Marketing, Consumer Decision Making, Advertising +13

Agent-based opinion formation modeling in social network: A perspective of social psychology

Xicheng Yin, Hongwei Wang, Pei Yin et al. · Physica A Statistical Mechanics and its Applications · 2019 · 57 citations · Full text

Cognitive Science, Social Media, Agent Decision-making +11

Task recommendation in crowdsourcing systems: A bibliometric analysis

Xicheng Yin, Hongwei Wang, Wei Wang et al. · Technology in Society · 2020 · 52 citations

Crowd Computing, Computational Social Science, Engineering +8

Identifying the main paths of information diffusion in online social networks

Hengmin Zhu, Xicheng Yin, Jing Ma et al. · Physica A Statistical Mechanics and its Applications · 2016 · 30 citations

Engineering, Network Analysis, Social Influence +17