Shubham Gupta

Green supplier selection using multi-criterion decision making under fuzzy environment: A case study in automotive industry

Shubham Gupta, Umang Soni, Girish Kumar · Computers & Industrial Engineering · 2019 · 240 citations

Fuzzy Multi-criteria Decision-making, Fuzzy Logic, Green Supplier Selection +14

Evaluation of Barriers in the Adoption of E-Commerce Technology in SMEs

Honey Yadav, Umang Soni, Shubham Gupta et al. · Journal of Electronic Commerce in Organizations · 2021 · 17 citations · Full text

Customer Satisfaction, Business Intelligence, Technology Adoption +16

When Worse Is Better: Strategic Choice of Vendors with Differentiated Capabilities in a Complex Cocreation Environment

Shubham Gupta, Abhishek Roy, Subodha Kumar et al. · Management Science · 2022 · 15 citations

Differentiated Capabilities, Cocreation Environment, Market Design +24

Is 3/4 of the Sales Promotion Bump Due to Brand Switching? No it is 1/3

Harald J. van Heerde, Shubham Gupta, Dick R. Wittink · RePEc: Research Papers in Economics · 2003 · 13 citations · Full text

Economics, Decompositions.to Gain Insight, Market Analysis +14

Analyzing the interaction of critical success factor for TQM implementation- A grey-DEMATEL approach

Shubham Gupta, Pradeep Khanna, Umang Soni · Operations Management Research · 2023 · 11 citations