Concepedia
Statistics
Publications
4
Citations
93
H-Index
Active since
2019
Affiliations
University of Southern Mississippi(Current)
Southern Utah University
Lijie Zhou is an author at University of Southern Mississippi specializing in interactive marketing, arts, and management.
Top concepts
ArtsMarketingManagementSocial MediaCommunicationInteractive MarketingJournalismAdvertisingBrand AwarenessViral Marketing
Publications per year
2019–2022
Show products or show people: an eye-tracking study of visual branding strategy on Instagram
Lijie Zhou, Fei Xue · Journal of Research in Interactive Marketing · 2021 · 33 citations
Digital Marketing, Brand Strategy, Consumer Research +26
In-Feed Native Advertising on News Websites: Effects of Advertising Format, Website Reputation, and Product Involvement
Lijie Zhou, Fei Xue · Journal of Internet Commerce · 2019 · 21 citations
Advertising Format, Targeted Advertising, Consumer Research +21
Effects of Instagram User-Generated Content on Travel Inspiration and Planning: An Extended Model of Technology Acceptance
Lijie Zhou, Fei Xue · Journal of Promotion Management · 2021 · 21 citations
Understanding social influence in Facebook fundraising: Relationship strength, immediacy of needs, and number of donations
Fei Xue, Lijie Zhou · Journal of Philanthropy and Marketing · 2022 · 18 citations
Fundraising, Facebook Fundraising, Social Influence +22
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