Concepedia

Joeri van den Bergh

JV

8

Publications

307

Citations

8

H-Index

1992

Active since

Affiliations

University of Antwerp(Current)

Joeri van den Bergh is an author at University of Antwerp specializing in marketing, management, and brand strategy.

Top concepts

CultureEducationMarketingManagementAdvertisingBrand StrategyMarketing CommunicationBusinessMedicineBrand Awareness

Publications per year

1992–2023

8

Publications

8

Optimization of HPV DNA detection in urine by improving collection, storage, and extraction

Alex Vorsters, Joeri van den Bergh, I. Micalessi et al. · European Journal of Clinical Microbiology & Infectious Diseases · 2014 · 104 citations

Diagnostic Virology, Cervical Cancer, Viral Diagnostics +11

The Communication Effects of Provocation in Print Advertising

Patrick De Pelsmacker, Joeri van den Bergh · International Journal of Advertising · 1996 · 56 citations

Consistent Provocation Scale, Targeted Advertising, Consumer Research +24

The Communication Effects of Provocation in Print Advertising

Patrick De Pelsmacker, Joeri van den Bergh · International Journal of Advertising · 1996 · 39 citations

Beyond labels: segmenting the Gen Z market for more effective marketing

Joeri van den Bergh, Patrick De Pelsmacker, Ben Worsley · Young Consumers Insight and Ideas for Responsible Marketers · 2023 · 35 citations

International Marketing, Consumer Study, Consumer Research +19

Marketing to Generation Z

Joeri van den Bergh, Katia Pallini · Research World · 2018 · 28 citations

Culture, Marketing Strategies Today, Advertising +15

Rows per page

1–5 of 8