Concepedia
Statistics
Publications
3
Citations
79
H-Index
Active since
2015
Affiliations
Brock University(Current)
National Chengchi University
Kai-Yu Wang is an author at Brock University specializing in advertising, advertising psychology, and business.
Publications per year
2015–2016
Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals
Ying‐Ching Lin, Kai-Yu Wang · Journal of Advertising · 2015 · 33 citations
Business, International Business, Marketing +14
Are size-zero female models always more effective than average-sized ones?
Xuemei Bian, Kai-Yu Wang · European Journal of Marketing · 2015 · 25 citations
Business, Marketing, Marketing Management +16
Creating an effective code-switched ad for monolinguals: the influence of brand origin and foreign language familiarity
Ying‐Ching Lin, Kai-Yu Wang, Jun-Yi Hsieh · International Journal of Advertising · 2016 · 21 citations
Business, Marketing, Marketing Management +15
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