Concepedia

Yan Liu

YL

Statistics

Publications

2

Citations

86

H-Index

2

Active since

2019

Affiliations

Xinyang Normal University(Current)

Yan Liu is an author at Xinyang Normal University specializing in consumer uncertainty, brand strategy, and brand development.

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Publications per year

2019–2019

2

Publications

2

Extrinsic cues, perceived quality, and purchase intention for private labels

Yan Liu, Xiaojun Fan, Jie Li et al. · Asia Pacific Journal of Marketing and Logistics · 2019 · 64 citations

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Guess Who Buys Cheap? The Effect of Consumers’ Goal Orientation on Product Preference

Woo Jin Choi, Haoying Sun, Yan Liu et al. · Journal of Consumer Psychology · 2019 · 22 citations

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