Woo Jin Choi

Your gift choice for your boss versus your subordinate would not be the same: The interplay of power and giver-receiver role on consumers' gift preferences

Woo Jin Choi, Jaehong Park, Ho-Jung Yoon · Journal of Business Research · 2018 · 36 citations

Management, Business, Gift Preferences +4

Felt betrayed or resisted? The impact of <scp>pre‐crisis</scp> corporate social responsibility reputation on <scp>post‐crisis</scp> consumer reactions and retaliatory behavioral intentions

Jiyun Kang, Tiffani Slaten, Woo Jin Choi · Corporate Social Responsibility and Environmental Management · 2020 · 33 citations

Socially Responsible Product, Consumer Uncertainty, Brand Crises +23

Precaution Versus Mercantilism: Reserve Accumulation, Capital Controls, and the Real Exchange Rate

Woo Jin Choi, Alan M. Taylor · 2017 · 29 citations · Full text

Endorsed Sustainable Products

Jiyun Kang, Woo Jin Choi · Clothing and Textiles Research Journal · 2016 · 23 citations

Sustainable Consumption, Engineering, Consumer Study +27

Will consumers give us another chance to bounce back? Effects of precrisis commitments to social and product responsibility on brand resilience

Jiyun Kang, Amy A. Faria, Judy Lee et al. · Journal of Product & Brand Management · 2023 · 23 citations

Socially Responsible Product, Consumer Uncertainty, Consumer Research +21