Concepedia

Rohit Yadav

RY

10

Publications

238

Citations

10

H-Index

2016

Active since

Affiliations

Indian Institute of Technology Roorkee(Current)

Shree Guru Gobind Singh Tricentenary University

O. P. Jindal Global University

Chitkara University

Rohit Yadav is an author at Indian Institute of Technology Roorkee specializing in management, business, and marketing.

Top concepts

BusinessManagementMarketingUser ExperienceDigital MarketingCustomer SatisfactionTrustDesignTechnologySocial Sciences

Publications per year

2016–2023

10

Publications

10

An Empirical Study of Consumers Intention to Purchase Wooden Handicraft Items Online: Using Extended Technology Acceptance Model

Rohit Yadav, Tripti Mahara · Global Business Review · 2017 · 38 citations

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +25

Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment: the role of nation brand love

Rohit Yadav, Justin Paul, Amit Mittal · International Marketing Review · 2021 · 37 citations

Customer Satisfaction, International Marketing, Brand Strategy +20

Impact of Spirituality/Religiousness on Cyber Bullying and Victimization in University Students: Mediating Effect of Emotional Intelligence

Mohit Yadav, Rohit Yadav · Journal of Religion and Health · 2018 · 35 citations

Cyber Bullying, Religion Studies, Bullying +11

Exploring the Role of E-Servicescape Dimensions on Customer Online Shopping

Rohit Yadav, Tripti Mahara · Journal of Electronic Commerce in Organizations · 2020 · 28 citations

Customer Experience, Customer Satisfaction, Digital Marketing +22

Exploring Digital Agility and Digital Transformation Leadership

Anugamini Priya Srivastava, Mohit Yadav, Rohit Yadav et al. · Journal of Global Information Management · 2023 · 23 citations · Full text

Digital Agility, Word Cloud, Organizational Communication +14

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