Concepedia

Ana María González Fernández

AM

Statistics

Publications

8

Citations

165

H-Index

8

Active since

2009

Affiliations

Universidad de León(Current)

Universidad de Salamanca

Ana María González Fernández is an author at Universidad de León specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementTourismConsumer ResearchCustomer SatisfactionConsumer BehaviorDigital MarketingBehavioral ScienceMarketing Insights

Publications per year

2009–2024

8

Publications

8

Big data in tourism marketing: past research and future opportunities

Sofía Blanco‐Moreno, Ana María González Fernández, Pablo Antonio Muñoz Gallego · Spanish Journal of Marketing - ESIC · 2023 · 35 citations · Full text

Customer Satisfaction, Tourism Management, New Technologies +19

Electroencephalography in consumer behaviour and marketing: a science mapping approach

Aroa Costa-Feito, Ana María González Fernández, Carmen Rodríguez Santos et al. · Humanities and Social Sciences Communications · 2023 · 26 citations · Full text

Customer Satisfaction, Digital Marketing, Consumer Study +20

Sc@ut: developing adapted communicators for special education

María José Rodríguez‐Fórtiz, José Luis González, Ana María González Fernández et al. · Procedia - Social and Behavioral Sciences · 2009 · 21 citations · Full text

The Influence of Quality on eWOM: A Digital Transformation in Hotel Management

Gloria Sánchez González, Ana María González Fernández · Frontiers in Psychology · 2021 · 21 citations · Full text

Total Quality Management, Customer Satisfaction, Tourism Management +23

Understanding engagement with Instagram posts about tourism destinations

Sofía Blanco‐Moreno, Ana María González Fernández, Pablo Antonio Muñoz Gallego et al. · Journal of Destination Marketing & Management · 2024 · 18 citations · Full text

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