Concepedia

Sofía Blanco‐Moreno

SB

5

Publications

97

Citations

5

H-Index

2023

Active since

Affiliations

Universidad de León(Current)

Universidad de Salamanca

Sofía Blanco‐Moreno is an author at Universidad de León specializing in management, customer satisfaction, and destination marketing.

Top concepts

TourismMarketingManagementCustomer SatisfactionDestination MarketingBig DataBusinessTechnologyEngineeringText Mining

Publications per year

2023–2025

5

Publications

5

Big data in tourism marketing: past research and future opportunities

Sofía Blanco‐Moreno, Ana María González Fernández, Pablo Antonio Muñoz Gallego · Spanish Journal of Marketing - ESIC · 2023 · 35 citations · Full text

Customer Satisfaction, Tourism Management, New Technologies +19

Social media impact of tourism managers: a decision tree approach in happiness, social marketing and sustainability

Araceli Galiano Coronil, Sofía Blanco‐Moreno, L. Pesántez et al. · Journal of Management Development · 2023 · 19 citations · Full text

Positive Emotions, Customer Satisfaction, Tourism Management +23

Understanding engagement with Instagram posts about tourism destinations

Sofía Blanco‐Moreno, Ana María González Fernández, Pablo Antonio Muñoz Gallego et al. · Journal of Destination Marketing & Management · 2024 · 18 citations · Full text

What do you do or with whom? Understanding happiness with the tourism experience: an AI approach applied to Instagram

Sofía Blanco‐Moreno, Ana María González Fernández, Pablo Antonio Muñoz Gallego et al. · Humanities and Social Sciences Communications · 2024 · 15 citations · Full text

Emerging sustainability themes in the hospitality sector: A bibliometric analysis

Sofía Blanco‐Moreno, Mine AYDEMİR, Carmen Rodríguez Santos et al. · European Research on Management and Business Economics · 2025 · 10 citations · Full text

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