Zhang Yingying

Publications

Citations

H-Index

2022

Active since

Affiliations

Beijing Normal-Hong Kong Baptist University(Current)

Zhang Yingying is an author at Beijing Normal-Hong Kong Baptist University specializing in consumer motivation, communication, and interactive marketing.

ORCID

Top concepts

ArtsTrustMarketingManagementPsychologyAdvertisingCommunicationUser ExperienceConsumer BehaviorConsumer Research

Publications per year

2022–2022

Publications

I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment

Yingyu Zhong, Zhang Yingying, Luo Meng et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2022 · 58 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Motivation +29

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