Yingyu Zhong

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Active since

2022

Affiliations

Swinburne University of Technology Sarawak Campus(Current)

Yingyu Zhong is an author at Swinburne University of Technology Sarawak Campus specializing in consumer behavior, business, and purchase intent modeling.

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Publications per year

2022–2022

Publications

I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment

Yingyu Zhong, Zhang Yingying, Luo Meng et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2022 · 58 citations

Business, Marketing, Marketing Management +17

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