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Luo Meng

LM

1

Publications

58

Citations

1

H-Index

2022

Active since

Affiliations

Swinburne University of Technology Sarawak Campus(Current)

Luo Meng is an author at Swinburne University of Technology Sarawak Campus specializing in consumer motivation, communication, and interactive marketing.

ORCID

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Publications per year

2022–2022

1

Publications

1

I give discounts, I share information, I interact with viewers: a predictive analysis on factors enhancing college students' purchase intention in a live-streaming shopping environment

Yingyu Zhong, Zhang Yingying, Luo Meng et al. · Young Consumers Insight and Ideas for Responsible Marketers · 2022 · 58 citations

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