Concepedia

Priyanka Sharma

PS

5

Publications

91

Citations

5

H-Index

2019

Active since

Affiliations

Indian Institute of Management Lucknow(Current)

University of Nottingham Ningbo China

Priyanka Sharma is an author at Indian Institute of Management Lucknow specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementBusiness StrategyCustomer SatisfactionStrategic ManagementOrganizational CommunicationTourismBrandingCovid-19

Publications per year

2019–2024

5

Publications

5

Customer co-creation, COVID-19 and sustainable service outcomes

Priyanka Sharma · Benchmarking An International Journal · 2021 · 27 citations

Customer Satisfaction, Organizational Communication, Co-creation Process +15

Retrospective View and Thematic Analysis of Business-to-Business Relationships through Bibliometric Analysis

Priyanka Sharma, Surajit Saha, M.S. Balaji · Journal of Business-to-Business Marketing · 2022 · 18 citations

Customer Satisfaction, Business-to-business Research, Business Intelligence +16

Wellness and spa tourism: finding space for Indian Himalayan spa resorts

Parikshat Singh Manhas, Nikhil Singh Charak, Priyanka Sharma · International Journal of Spa and Wellness · 2019 · 16 citations

Customer Satisfaction, Tourism Management, Destination Marketing +11

A contingency-based approach to service robot design: Role of robot capabilities and personalities

M.S. Balaji, Priyanka Sharma, Yangyang Jiang et al. · Technological Forecasting and Social Change · 2024 · 16 citations · Full text

Why are industrial firms high or low brand sensitive? An empirical investigation

Priyanka Sharma, Raghu Nandan Sengupta · The Journal of Marketing Theory and Practice · 2019 · 14 citations

Consumer Uncertainty, Industrial Firms, Digital Marketing +21

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