3
Publications
46
Citations
3
H-Index
2022
Active since
Affiliations
Tao Wang is an author at University of Technology Malaysia specializing in brand development, advertising effectiveness, and brand equity.
Top concepts
DesignBrandingBusinessMarketingManagementAdvertisingBrand EquityBrand StrategyBrand AwarenessLuxury Branding
Publications per year
2022–2025
3
3
Design of walking aids for the elderly based on the Kano-AHP-FEC method
Tao Wang, Yanxiao Zhao, X.X. Zhang et al. · Scientific Reports · 2025 · 15 citations · Full text
Research on cultural and creative design method of 2022 World Cup lamps based on AHP-FCE
Tao Wang, H. Chen, Basyarah Hamat et al. · PLoS ONE · 2023 · 12 citations · Full text
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