Concepedia

Yao Zhang

YZ

3

Publications

233

Citations

3

H-Index

2014

Active since

Affiliations

University of Pennsylvania(Current)

Yao Zhang is an author at University of Pennsylvania specializing in business, management, and consumer research.

ORCID

Top concepts

Publications per year

2014–2021

3

Publications

3

Predicting Customer Value Using Clumpiness: From RFM to RFMC

Yao Zhang, Eric T. Bradlow, Dylan S. Small · Marketing Science · 2014 · 140 citations

, , +18

Analyst Report Readability and Stock Returns

Chia‐Chun Hsieh, Kai Wai Hui, Yao Zhang · Journal of Business Finance &amp Accounting · 2015 · 65 citations

, , +11

Choice of pricing and marketing strategies in reward-based crowdfunding campaigns

Yao Zhang, Ying Tian · Decision Support Systems · 2021 · 28 citations

, , +9

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