Concepedia

Ying Tian

YT

2

Publications

41

Citations

2

H-Index

2021

Active since

Affiliations

Dalian University of Technology(Current)

Ying Tian is an author at Dalian University of Technology specializing in business, management, and mechanism design.

Top concepts

BusinessManagementPricingMarketingAdvertisingGame TheoryMechanism DesignConsumer ResearchBehavioral EconomicsBehavioral Decision Making

Publications per year

2021–2023

2

Publications

2

Choice of pricing and marketing strategies in reward-based crowdfunding campaigns

Yao Zhang, Ying Tian · Decision Support Systems · 2021 · 28 citations

Advertising, Pricing Policy, Incentive Mechanism +9

The impact of the reward scheme design on crowdfunding performance

Ying Tian, Yao Zhang · Technological Forecasting and Social Change · 2023 · 13 citations

Behavioral Decision Making, Incentive Mechanism, Game Theory +9

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