Concepedia

Author

Song Chen

Also Known As

SONG CHEN, Song Chen

15

Publications

51

Citations

4

H-Index

14

Concepts

All Affiliations

SC

About

Song Chen is an author at University of Wisconsin–La Crosse specializing in brand equity, brand management, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

1

1

24

2

Management

1

1

24

3

Marketing

1

1

24

4

Brand Building

1

1

24

5

Brand Development

1

1

24