Concepedia

Author

Song Chen

University of Wisconsin–La CrosseORCID

Also Known As

SONG CHEN, Song Chen

15

Publications

51

Citations

4

H-Index

14

Concepts

All Affiliations

University of Wisconsin–La Crosse
SC

About

Song Chen is an author at University of Wisconsin–La Crosse specializing in brand equity, brand management, and interactive marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

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2

Management

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24

3

Marketing

1

1

24

4

Brand Building

1

1

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5

Brand Development

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1

24

Song Chen

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1

Publications

24

Citations

1

H-Index

YearCitations

The evaluation of a brand association density metric

Marco Vriens, Song Chen, Judith Schomaker

Journal of Product & Brand Management

2019

24

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