Woojin Lee

Designing persuasive destination websites: A mental imagery processing perspective

Woojin Lee, Ulrike Gretzel · Tourism Management · 2011 · 282 citations

Social Sciences, Communication, Psychology +13

Generative Artificial Intelligence in the Hospitality and Tourism Industry: Developing a Framework for Future Research

Tarik Doğru, Nathan Line, Makarand Mody et al. · Journal of Hospitality & Tourism Research · 2023 · 276 citations · Full text

Management, Hospitality Management, Strategic Management +16

Differences in Consumer-Generated Media Adoption and Use: A Cross-National Perspective

Ulrike Gretzel, Myung‐Hwa Kang, Woojin Lee · Journal of Hospitality & Leisure Marketing · 2008 · 125 citations

Management, Marketing, Marketing Management +17

The effects of festival attendees’ experiential values and satisfaction on re-visit intention to the destination

Woojin Lee, HeeKyung Sung, Eunju Suh et al. · International Journal of Contemporary Hospitality Management · 2017 · 105 citations

Management, Marketing, Tourism Management +17

Quasi-Trial Experiences through Sensory Information on Destination Web Sites

Woojin Lee, Ulrike Gretzel, Rob Law · Journal of Travel Research · 2009 · 85 citations

Management, Psychology, Tourism Management +17