Qiang Liu

The Concise Guide to PHARMACOLOGY 2023/24: Ion channels

S P H Alexander, Alistair Mathie, John A. Peters et al. · British Journal of Pharmacology · 2023 · 191 citations · Full text

Medicine, Pharmacology, Drug Discovery +16

The Cross Attributes Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments

Qiang Liu, Thomas J. Steenburgh, Sachin Gupta · Marketing Science · 2014 · 45 citations

Business, Marketing, Marketing Management +16

An Empirical Model of Drug Detailing: Dynamic Competition and Policy Implications

Qiang Liu, Sachin Gupta, Sriram Venkataraman et al. · Management Science · 2015 · 38 citations

Pharmacy, Pharmaceutical Policy, Competition Policy +15

Crowdfunding Project Design: Optimal Product Menu and Funding Target

Qiang Liu, Xiaofeng Liu, Subramanian Balachander · Production and Operations Management · 2021 · 37 citations

Business, Economics, Entrepreneurship +6

Promotion Spillovers: Drug Detailing in Combination Therapy

Hongju Liu, Qiang Liu, Pradeep K. Chintagunta · Marketing Science · 2017 · 32 citations

Pharmacy, Pharmaceutical Policy, Competition Policy +13