Moayad Moharrak

Business environment and adoption of AI: Navigation for internationalization by new ventures in emerging markets

Moayad Moharrak, Nguyen Phong Nguyen, Emmanuel Mogaji · Thunderbird International Business Review · 2024 · 30 citations · Full text

Artificial Intelligence, Innovation Adoption, Education +25

Generative AI in banking: empirical insights on integration, challenges and opportunities in a regulated industry

Moayad Moharrak, Emmanuel Mogaji · International Journal of Bank Marketing · 2024 · 25 citations

Artificial Intelligence, Business Intelligence, Financial Intelligence +25

International hidden entrepreneurs: Concealed partnerships in new venture formation in an emerging markets context

Moayad Moharrak, Faisal AlReshaid, Kathleen Park et al. · Journal of Innovation & Knowledge · 2025 · 19 citations · Full text

Bridging the digital divide: Consumer engagement with transportation payment apps in emerging economies

Temitope Farinloye, Oluwatobi O. Omotoye, Adeyemi Oginni et al. · Journal of Consumer Behaviour · 2024 · 11 citations · Full text