Concepedia

Mohammed Aftab

MA

1

Publications

11

Citations

1

H-Index

2015

Active since

Affiliations

University of Modern Sciences(Current)

Mohammed Aftab is an author at University of Modern Sciences specializing in mobile marketing, interactive marketing, and purchase intention.

Top concepts

BusinessMarketingManagementMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionCustomer SatisfactionInteractive Marketing

Publications per year

2015–2015

1

Publications

1

Mobile Marketing: A Study of Buying Intention

Mohammed Alam, Mohammad Abu Faiz, Mohammed Aftab · British Journal of Economics Management & Trade · 2015 · 11 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +9

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