Concepedia

Mohammed Alam

MA

1

Publications

11

Citations

1

H-Index

2015

Active since

Affiliations

University of Modern Sciences(Current)

Mohammed Alam is an author at University of Modern Sciences specializing in interactive marketing, purchase intention, and mobile marketing.

Top concepts

BusinessMarketingManagementMobile MarketingConsumer BehaviorConsumer ResearchDigital MarketingPurchase IntentionCustomer SatisfactionInteractive Marketing

Publications per year

2015–2015

1

Publications

1

Mobile Marketing: A Study of Buying Intention

Mohammed Alam, Mohammad Abu Faiz, Mohammed Aftab · British Journal of Economics Management & Trade · 2015 · 11 citations

Customer Satisfaction, Mobile Marketing, Mobile Commerce +9

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