Ana Rita Gonçalves

Artificial Intelligence and Its Ethical Implications for Marketing

Ana Rita Gonçalves, Diego Costa Pinto, Paulo Rita et al. · Emerging Science Journal · 2023 · 57 citations · Full text

Business, Marketing, Marketing Management +17

The paradox of immersive artificial intelligence (AI) in luxury hospitality: how immersive AI shapes consumer differentiation and luxury value

Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair et al. · International Journal of Contemporary Hospitality Management · 2024 · 43 citations · Full text

Management, Hospitality Management, Marketing +14

Artificial intelligence vs. autonomous decision-making in streaming platforms: A mixed-method approach

Ana Rita Gonçalves, Diego Costa Pinto, Saleh Shuqair et al. · International Journal of Information Management · 2024 · 32 citations

Business, Decision Sciences, Marketing +12

Artificial intelligence (AI) in FinTech decisions: the role of congruity and rejection sensitivity

Ana Rita Gonçalves, Amanda Breda Meira, Saleh Shuqair et al. · International Journal of Bank Marketing · 2023 · 21 citations · Full text

Business, Finance, Marketing +17

Me, Myself, and My AI: How artificial intelligence classification failures threaten consumers’ self-expression

Ana Rita Gonçalves, Diego Costa Pinto, Héctor Gonzalez Jimenez et al. · Journal of Business Research · 2024 · 18 citations · Full text

Social Sciences, Marketing, Psychology +10