Khoi Vo

Variability in the analysis of a single neuroimaging dataset by many teams

Rotem Botvinik‐Nezer, Felix Holzmeister, Colin F. Camerer et al. · Nature · 2020 · 1.2K citations · Full text

Medicine, Data Science, Biomedical Imaging +15

Predicting Advertising success beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou et al. · Journal of Marketing Research · 2014 · 501 citations

Business, Marketing, Neuroscience +14

Ventromedial Frontal Lobe Damage Disrupts Value Maximization in Humans

Nathalie Camille, Cathryn A. Griffiths, Khoi Vo et al. · Journal of Neuroscience · 2011 · 230 citations · Full text

Social Sciences, Economics, Neuroscience +15

Reward and punishment reversal-learning in major depressive disorder.

Dahlia Mukherjee, Alexandre L. S. Filipowicz, Khoi Vo et al. · Journal of Abnormal Psychology · 2020 · 70 citations · Full text

Social Sciences, Psychiatry, Psychology +17

Predicting Advertising Success Beyond Traditional Measures: New Insights from Neurophysiological Methods and Market Response Modeling

Vinod Venkatraman, Angelika Dimoka, Paul A. Pavlou et al. · SSRN Electronic Journal · 2014 · 36 citations · Full text

Business, Marketing, Neuroscience +14