Concepedia

Martin Collins

MC

5

Publications

615

Citations

5

H-Index

1978

Active since

Affiliations

Universidade Federal de Pernambuco(Current)

Martin Collins is an author at Universidade Federal de Pernambuco specializing in marketing, communication, and consumer behavior.

Top concepts

MarketingCommunicationManagementEngineeringConsumer BehaviorConsumer ResearchSurvey MethodologyArtsDesignBusiness

Publications per year

1978–2009

5

Publications

5

Survey Measurement and Process Quality

Eric R. Ziegel, Lars Lyberg, Paul P. Biemer et al. · Technometrics · 1998 · 432 citations

Engineering, Survey Measurement, Education +18

Experiments in Wording Opinion Questions

Graham Kalton, Martin Collins, Lindsay Brook · Journal of the Royal Statistical Society Series C (Applied Statistics) · 1978 · 91 citations

Engineering, Item Response Theory, Opinion Question +25

Television: Back to the Future

Byron Sharp, Virginia Beal, Martin Collins · Journal of Advertising Research · 2009 · 54 citations

Targeted Advertising, Consumer Research, Television Broadcasting +20

Convergent and discriminant validity of the perceived risk scale in business-to-business context using the multitrait-multimethod approach

Sérgio Carvalho Benício de Mello, Martin Collins · Revista de Administração Contemporânea · 2001 · 23 citations · Full text

Customer Satisfaction, Risk Scale, Risk Metric +19

The Problems of Non-Coverage and Unlisted Numbers in Telephone Surveys in Britain

Martin Collins, Wendy Sykes · Journal of the Royal Statistical Society Series A (General) · 1987 · 15 citations

Rows per page

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