Sérgio Carvalho Benício de Mello

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Active since

2001

Affiliations

Universidade Federal de Pernambuco(Current)

Sérgio Carvalho Benício de Mello is an author at Universidade Federal de Pernambuco specializing in marketing management, marketing, and linear discriminant analysis.

ORCID

Publications per year

2001–2007

Publications

The means-end approach to understanding customer values of a on-line newspaper

André Luiz Maranhão de Souza Leão, Sérgio Carvalho Benício de Mello · BAR - Brazilian Administration Review · 2007 · 41 citations · Full text

Business, Marketing, Marketing Management +15

Convergent and discriminant validity of the perceived risk scale in business-to-business context using the multitrait-multimethod approach

Sérgio Carvalho Benício de Mello, Martin Collins · Revista de Administração Contemporânea · 2001 · 23 citations · Full text

Social Sciences, Marketing, Marketing Management +13

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