André Luiz Maranhão de Souza Leão

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Active since

2007

Affiliations

Universidade Federal de Pernambuco(Current)

André Luiz Maranhão de Souza Leão is an author at Universidade Federal de Pernambuco specializing in social sciences, marketing, and cultural studies.

ORCID

Publications per year

2007–2022

Publications

The means-end approach to understanding customer values of a on-line newspaper

André Luiz Maranhão de Souza Leão, Sérgio Carvalho Benício de Mello · BAR - Brazilian Administration Review · 2007 · 41 citations · Full text

Business, Marketing, Marketing Management +15

All in One: Digital Influencers as Market Agents of Popular Culture

André Luiz Maranhão de Souza Leão, Bruno Melo Moura, Walber Kaíc da Silva Nunes · Review of Business Management · 2022 · 14 citations · Full text

Social Sciences, Communication, Marketing +17

Fans Make Art: Authoring and Creativity in the Production of Fanvideos

André Luiz Maranhão de Souza Leão, Bruno Melo Moura, Italo Rogerio Correia de Santana et al. · Revista de Negócios · 2019 · 12 citations · Full text

Social Sciences, Cultural Studies, Audience Studies +16

From Play to Political Action: Prosumerism on Fanvideo Meme Production

André Luiz Maranhão de Souza Leão, Bruno Melo Moura, Vitor de Moura Rosa Henrique et al. · BAR - Brazilian Administration Review · 2020 · 12 citations · Full text

Social Sciences, Communication, Cultural Studies +17

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