Keith E. Niedermeier

What if I find it cheaper someplace else?: Role of prefactual thinking and anticipated regret in consumer behavior

Allen R. McConnell, Keith E. Niedermeier, Jill M. Leibold et al. · Psychology and Marketing · 2000 · 106 citations

Customer Satisfaction, Consumer Uncertainty, Behavioral Decision Making +22

The use of social media among business-to-business sales professionals in China

Keith E. Niedermeier, Emily Wang, Xiaohan Zhang · Journal of Research in Interactive Marketing · 2016 · 81 citations

Customer Satisfaction, Business-to-business Research, Social Medium Monitoring +24

Bias in Jurors vs Bias in Juries: New Evidence from the SDS Perspective

Norbert L. Kerr, Keith E. Niedermeier, Martin F. Kaplan · Organizational Behavior and Human Decision Processes · 1999 · 76 citations

Forensic Psychology, Bias, New Evidence +8

Jurors' use of naked statistical evidence: Exploring bases and implications of the Wells effect.

Keith E. Niedermeier, Norbert L. Kerr, Lawrence A. Messé · Journal of Personality and Social Psychology · 1999 · 66 citations

Forensic Psychology, Wells Effect, G. L. Wells +19

Heightening Adolescent Vigilance toward Alcohol Advertising to Forestall Alcohol Use

Marvin E. Goldberg, Keith E. Niedermeier, Lori J. Bechtel et al. · Journal of Public Policy & Marketing · 2006 · 56 citations

Substance Use, Antialcohol Intervention Program, Consumer Research +21