Concepedia

Durgesh Kumar Agrawal

DK

Statistics

Publications

5

Citations

182

H-Index

5

Active since

2012

Affiliations

Institute of Management Technology(Current)

Durgesh Kumar Agrawal is an author at Institute of Management Technology specializing in management, marketing, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBusinessBehavioral ScienceBehavioral EconomicsInteractive MarketingConsumer Decision MakingBehavioral Decision Making

Publications per year

2012–2023

5

Publications

5

Determining behavioural differences of Y and Z generational cohorts in online shopping

Durgesh Kumar Agrawal · International Journal of Retail & Distribution Management · 2022 · 95 citations

Customer Satisfaction, Behavioral Decision Making, Consumer Study +22

Demand Chain Management: Factors Enhancing Market Responsiveness Capabilities

Durgesh Kumar Agrawal · Journal of Marketing Channels · 2012 · 31 citations

Supply Management, Demand Chain Management, Demand Management +15

A new theoretical framework of shopping motives and channel preference behaviour in the digital era

Durgesh Kumar Agrawal, Sachin Gupta · International Journal of Consumer Studies · 2022 · 24 citations

Customer Satisfaction, Channel Preference Behaviour, Behavioral Decision Making +33

COVID-19-induced shopping behavioural shifts justifying pandemic as ‘defining moment’ for generation Z

Durgesh Kumar Agrawal · International Journal of Retail & Distribution Management · 2023 · 16 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Study +21

Increasing digital dissemination and online apparel shopping behaviour of Generation Y

Durgesh Kumar Agrawal · Journal of Fashion Marketing and Management · 2023 · 16 citations

Apparel Shopping Behaviour, Digital Marketing, Consumer Study +26

1–5 of 5