Concepedia

Eric J. Zanot

EJ

Statistics

Publications

4

Citations

230

H-Index

4

Active since

1983

Affiliations

George Washington University(Current)

Eric J. Zanot is an author at George Washington University specializing in management, marketing, and advertising.

Top concepts

Publications per year

1983–1985

4

Publications

4

Public Attitudes towards Advertising

Eric J. Zanot · International Journal of Advertising · 1984 · 126 citations

, , +13

Public Perceptions of Subliminal Advertising

Eric J. Zanot, J. David Pincus, Erich Lamp · Journal of Advertising · 1983 · 53 citations

, , +15

Unseen but Effective Advertising Regulation: The Clearance Process

Eric J. Zanot · Journal of Advertising · 1985 · 32 citations

, , +19

Suspension of the NAB Code and its Effect on Regulation of Advertising

Lynda M. Maddox, Eric J. Zanot · Journalism Quarterly · 1984 · 19 citations

, , +7

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