Concepedia
Statistics
Publications
1
Citations
53
H-Index
Active since
1983
Erich Lamp is an author specializing in advertising effectiveness, marketing communication, and consumer research.
Top concepts
ArtsMarketingManagementPersuasionAdvertisingCommunicationSocial MarketingConsumer ResearchMass CommunicationMarketing Communication
Publications per year
1983–1983
Public Perceptions of Subliminal Advertising
Eric J. Zanot, J. David Pincus, Erich Lamp · Journal of Advertising · 1983 · 53 citations
Advertising, Public Perception Studies, Targeted Advertising +15
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