Concepedia
Statistics
Publications
2
Citations
87
H-Index
Active since
2007
Isa Moll is an author specializing in design management, design thinking, and strategic management.
Top concepts
MarketingManagementDesign ThinkingDesign ManagementStrategic ManagementDesignBrandingBusinessEducationBrand Equity
Publications per year
2007–2007
Branding and design management: a brand design management model
Jordi Montaña, Francisco Guzmán, Isa Moll · Journal of Marketing Management · 2007 · 44 citations
Brand Strategy, Social Sciences, Personal Branding +17
Market orientation and design orientation: a management model
Isa Moll, Jordi Montaña, Francisco Guzmán et al. · Journal of Marketing Management · 2007 · 43 citations
Market Orientation, Case Studies, Corporate Strategy +12
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