Concepedia

Olivier Trendel

OT

12

Publications

541

Citations

12

H-Index

2012

Active since

Affiliations

Grenoble Ecole de Management(Current)

Université Savoie Mont Blanc

Zayed University

Olivier Trendel is an author at Grenoble Ecole de Management specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchConsumer BehaviorBusinessSocial SciencesBehavioral Decision MakingPersuasionAdvertisingBias

Publications per year

2012–2024

12

Publications

12

Unhealthy food is not tastier for everybody: The “healthy=tasty” French intuition

Carolina Werle, Olivier Trendel, Gauthier Ardito · Food Quality and Preference · 2012 · 230 citations

Food Choice, Nutrition, Food Consumption +11

The Effects of Apologies for Service Failures in the Global Online Retail

Sanchayan Sengupta, Daniel Ray, Olivier Trendel et al. · International Journal of Electronic Commerce · 2018 · 65 citations · Full text

Customer Experience, Customer Satisfaction, Digital Marketing +19

Distinguishing the affective and cognitive bases of implicit attitudes to improve prediction of food choices

Olivier Trendel, Carolina Werle · Appetite · 2015 · 52 citations

Behavioral Decision Making, Consumer Research, Consumer Attitude +17

Making Warnings about Misleading Advertising and Product Recalls more Effective: An Implicit Attitude Perspective

Olivier Trendel, Marc Mazodier, Kathleen D. Vohs · Journal of Marketing Research · 2017 · 42 citations

Product Recalls, Behavioral Decision Making, Targeted Advertising +26

Customer empowerment in the face of perceived Incompetence: Effect on preference for anthropomorphized brands

Jamel Khenfer, Steven Shepherd, Olivier Trendel · Journal of Business Research · 2020 · 33 citations

Customer Satisfaction, Customer Empowerment, Management +14

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